Lack of budget is the third most challenging thing that both seasoned and new businesses encounter during operations, and this is according to Hubspot. Unless you have a lot of capital and a lot of money that can be used in trial and error, you will most likely be looking for the most powerful ways of marketing your brand when you have a limited budget.
Below are some of the most effective ways of promoting your brand:
- Unique Brand
It is easy to say that there is no brand that can be considered unique because of the influx of information that can be easily found in the web world. To some extent, this can be seen as accurate. But there is no person that will be able to fully copy your unique brand design – especially when you are outspoken, fun, and charming. A combination of these factors is what makes your brand unique.
- Creating a website
You might have been focusing a lot of your time and effort in perfecting the product or service, and you have been taking one step at a time. You can be frustrated when trying to gain the market exposure when you are starting out, but you have to realize that you are still at the awareness stage.
The best thing you can do for now is creating content that is both educative and helpful, so the people have the chance of knowing who you are and what you are offering. This can be seen as an effective way of luring your prospective customer in, so when they want to buy, you will be the first brand they look at, instead of your competition.
Unless you are a big brand like Google, Apple, or Nuke, people will not know anything about your brand and what you are offering. Search engines have been tailored to provide the user the best and not the name, but you won’t get as far as you would like without the right popularity.
What you should do is focusing on SEO and choosing the right keywords that both the current and future clients and customers will use when trying to find product or services being offered by your business.
- Social Media
There is an estimated two-thirds of Americans with social media and using it on a daily basis – and this has grown in five folds when it is compared to the last decade. There are many different social media platforms you can use. Some of the most popular are Facebook, Instagram, Twitter, Snapchat, Reddit, Pinterest, and many others. The difference between the different social media platforms is how unique their interactions are, meaning you can focus on the best option – instead of trying to focus on all of them at a go.
- Live Streaming
This can seem daunting, but social media platforms have a feature for live-streaming. The ones that fall into the personal favorite, are Facebook and YouTube, where you get the chance of building your audience and telling your unique story in real time.
- Influencer Marketing
There is a good chance you have heard about this, given that 75% of marketers have used influencer marketing to get their brand known. To take advantage of this, you can start making use of blogger reviews, social media posts, and reliable brands or experts. The technique will prove effective in telling your story and setting realistic expectations.
- Creating valuable content
Customers always love great content. Google loves it too, and there are different ways you can share the products and services you are offering – blogging, podcasts, videos, infographics, etc. Using this method to market your brand will help you in generating more traffic and increasing revenues. It can also help in making you seem a more authoritative expert on a given topic.
Many entrepreneurs rely heavily on freelance writers, web designers, and virtual assistants. Quality writers are creative and innovative, and they can help in taking your old content and give it an improved and new spin.
- Paid Social Advertising
If you find struggling with the above techniques, you can always go with paid social advertising. While this is not a preference for many people, it is a good idea to remember that platforms such as Facebook and Twitter are not expensive when compared to the exposure they are going to offer. This does not mean you are going to wake up the next morning and see amazing results, but every piece of publicity will be a step closer towards your goals.